Automation of trade as a great way to fight competitors

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Automation of trade began with the installation of online cash registers (2017-2018).

The manager has to spend time not on optimizing the product range and working with clients, but on conducting manual inventories and notebook accounting. This leads to the entrepreneur high school coaches email list completely devoting himself to routine, while his automated competitors replenish the client base.

In such a situation, the question arises once again of how to fight competitors and not miss out on profits. It is necessary to act ahead of the curve. Automate the work of the store by installing warehouse accounting programs. Competitive advantages are generated due to the emergence of new functions:

A CRM module that allows you to create individual bonus and discount programs with the issuance of discount cards.

Creation of an assortment matrix that makes it possible to purchase goods for which there is consumer demand.

Control over the balance and shelf life of products allows you to sell fresh products.

Working with scanners, barcodes and online cash registers helps to improve the store's image.

Provision of manager-controlled discounts.

Operational inventory that occurs directly during the store's operations.

Download a useful document on the topic:

Checklist: How to Achieve Your Goals in Negotiations with Clients
A warehouse accounting program is only a small part of what helps attract and retain customers. Of course, this is not enough to effectively fight competitors. A lot depends on employees, who need to be given attention and trained in new sales techniques.