Updating website content: basic rules and mistakes

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The article explains:

The Impact of Website Content on Conversion and Sales
Types of content for a website
Basic requirements for website content
Stages of working with website content
What is background content refresh?
Benefits of Updating Website Content for SEO
How often to update content on the site
Is it possible to take content from other people's sites?
Where to get quality content for your website
What to do if content has been stolen from your site
How to Know When It's Time to Update Content

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Any website owner expects latvia email list their online resource to generate good profits, hopes for powerful traffic, and dreams of an impressive number of sales. However, not everyone understands that it is not enough to simply upload suitable materials to their platform once. Regular optimization and content updating are necessary.

Search engines immediately notice if there are no changes or upgrades on an Internet site, such a resource is considered useless for the audience. Therefore, you should not spare any effort, money or time for optimization activities. The article is exactly about what steps can be taken in this direction.

The Impact of Website Content on Conversion and Sales
All information posted on the pages of your website is content. When using the word "content", we usually mean information in the form of texts. However, it can also be audio files and videos. The success of any online business and the position of your resource in search results directly depends on the regularity of updating the site's content and the quality of its content.

Types of Sales Conversion

Source: shutterstock.com

The visitor must definitely find useful materials for themselves. Texts that are clearly aimed at advertising a particular product are of no interest to anyone in themselves. But expert articles that reliably reveal all the features of a product (service, company) are perceived with greater attention and trust. Reading such materials is what makes people want to buy.

What else is important for sales to grow? The published material should be easy to understand and supplemented with pictures or videos, provided with a well-structured system of links. It has been noted that a larger text "sells" better.

Regularly updating the content of a web site improves its position in search engine results. The following happens:

Relevance improves . To make additions to the published material (or to place a new one), you study what the most popular queries come from users, expand the semantics of the content, analyze what exactly competitors offer on a similar topic. All this increases the relevance of your web resource.

Increases relevance . Fresh publications always attract the attention of users and are also better perceived by search engines. Make sure that there are no outdated materials on the pages, make more updates, this will improve click-through rate (CTR).

The system will re-index the pages. This means that after updating the content on the site, the relevance, uniqueness, volume and freshness of the materials, as well as the relevance of the existing links, will be re-evaluated.

Authority is growing . Google's guidelines for assessors on how to evaluate the quality of a site mention authority as one of the important indicators. And this depends on the volume and level of content of the published materials.

Loyalty improves . The number of direct visits directly affects the ranking. And for people to continue to actively use your platform, they need fresh interesting articles, as well as a regularly updated product list (for commercial platforms, this is actually content).

Old materials can scare off the audience, become a sign that the site is no longer working. The user will start looking for something else on the Internet. Trust in the web resource falls, people do not stay on the pages, view fewer of them, the number of refusals increases. And if you update the content in a timely manner, then you demonstrate to both the audience and search engines that all your offers are relevant.

Good content does two things:

attracts the audience, improves its loyalty and behavior on the resource pages;

attracts natural incoming links because it has high citation potential.