Take advantage of the features the platform offers

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Since being purchased by Facebook in 2012, Instagram has offered many features to deliver content and improve the user experience. By learning a little about each of them, you can understand when and how to use them to achieve your goals.

Reels
A copy of TikTok's short videos, reels started out allowing videos of just 60 seconds, but since March 2023, they've allowed videos of up to 90 seconds. They appear in the feed and have an vp audit email database exclusive tab on the profile. It's one of the app's users' favorite formats! This article about videos on social media can help you create content that builds authority through marketing.

Use Reels videos to post informative content, demonstrate products and services.

Stories
Lasting up to 60 seconds, Instagram Stories are videos that appear on the top tab of the home page and disappear after 24 hours. Because of this feature, they usually contain more specific content. They allow for different forms of interaction, such as polls, question boxes, tests and highlights – stories that are saved on the profile to be viewed after 24 hours. Highlights can also be themed.

Use Stories for events, flash sales, fan sharing, and to bring users closer to your brand’s everyday lives.

Bio
The Instagram bio area is located just below your profile name and contains the main information about your company. It can (and should) be used strategically, informing people about what your brand is and what it does. Be objective and add a link tree like LinkTree or Linkme.bio to gather the company's main links.

Use your Bio to attract potential followers at first glance and clarify their main questions, such as the company address or contact number.

Collab post
A collab or collaborative post is a publication (in feeds or reels) made in partnership between two profiles. It is great because it increases reach and engagement, since it is delivered to the followers of both.

Use collab to find new sales niches when launching products or services that reach a different audience than the current one, and also to reinforce your brand's authority with a respected expert in the field.