A brand book is, of course, a document, but a corporate one, not an official one, so there is no GOST according to which it is developed or other approved requirements.
The external design of a brand book always depends on the degree of creativity and creative abilities of its customers and developers, and not on any universal quality criteria. A investor leads brand book can be presented in several versions:
Published on paper . The possibilities of modern printing are such that it is possible to obtain products of any type, shape, volume.
A brand book in 2020 can be published in the form of a booklet, a softcover brochure, or a full-fledged hardcover book.
Companies that want to stand out from the crowd make the name of the brand book or the logo on the title page in an unusual way.
Brand book in PDF format . Examples of brand books in electronic form can often be found on corporate websites.
This is one of the most convenient versions of the brand book, as it can be sent by e-mail for review, saved on an external drive or flash drive, and made an appendix to the printed version.
Brandbook website . The Internet resource provides a good opportunity to structure the brand book. The sections of the book, of which there are usually many, can be presented as switching tabs of the web resource.
Brand book carriers
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Unlike a standard book page, the format of which has limitations on the volume of information, there are no such frames on the pages of the Internet version. You can download such a brand book.
Video version . For some reason, brand books have not been released in this format yet. And in vain. Currently, video content is ahead of other forms of material presentation in popularity. This should be used.
Why not move away from paper standards and make a brand book in the form of a simple slide show of PDF pages? Or you can even record the contents of the book on video.
Office design . By placing the main sections of the brand book on the walls of your office, you will, firstly, create a unique corporate style for the premises, and secondly, minimize personnel errors.
The wall next to the company designer's desk can be decorated with corporate colors and logos of appropriate sizes. However, a paper version of the brand book will still be required with this approach.