Create marketing material that attracts volunteers

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Volunteers also need to feel as though they’re valued members of the team. They’re no different to paid employees in that everyone is working together to achieve the same goals. And they can certainly help your club achieve its goals sooner.

One way to make them feel valued is to show your appreciation; ensuring they know how grateful you are for their support. Fred Johnson, Coach and Mentor at Recoil Trampoline Activity Centre, told us that’s an important method in motivating volunteers at his club, ‘Give them support and knowledge of trampolining [/your relevant sport]. Always say thank you, and make sure they know how much they are appreciated’.

Finally, ensure you’re clearly communicating europe rcs data the benefits you offer to volunteers (that we discussed earlier) through your marketing material. That way, people are instantly aware of what they will get out of volunteering at your club. A communication plan can help you to put together a solid strategy.

This could include leaflets and posters that advertise your volunteering opportunities. The leaflets can be for internal recruitment use; handed to athletes and parents at the club. And the posters can be used for external recruitment; put up in the local community in places like schools.

As well as printed marketing material, consider digital marketing opportunities too. For example, share success stories on your website and social media accounts from people who started out as volunteers at your club, and have gone on to become successful coaches, or even run their own club.

It’s essential to make use of online communities on social media to spread the word about your club and your volunteering schemes. As Alex Row, LoveGymnastics Community Ambassador, shared with us, ‘We have found social media is a great way of motivating and encouraging volunteers. We can put a call out for new recruits for different areas we need at the club. Sometimes people even step forward offering other services.’