Problem: I need to create a brand preference

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If your audience can’t find you, they can’t buy from you, and today, an estimated 93% of buying cycles start from a search engine. Additionally, studies show that 51% of content consumption comes from organic search. That’s why content marketing is a great way to build organic awareness. When your valuable content ranks high on search engines or is widely shared on social media, you’re building brand awareness at no cost to yourself, and your audience will be less likely to abandon your content because it’s only shared when it’s relevant.


Engaging content marketing builds preference argentina phone number library through thought leadership, establishing you as a trusted source of information and education. You can also build preference through relationships, which are strengthened when your content entertains or helps your buyers. People are more likely to buy from companies they have a relationship with.

Problem: I have a content marketing plan, but it's not engaging my customers.

Content marketing should help your customers, not sell to them. When you freely give your audience something valuable enough that they’re willing to pay for it, you build trust, which is ultimately your most powerful sales tool.

Problem: I need to reach more customers while keeping my costs low.



According to research from Forrester, today’s customers distrust and resent marketing that interrupts or hinders them. Engaging content marketing should be part of a natural conversation with existing and potential customers, relevant to their interests and behaviors, and create a continuous story over time. Content marketing pays dividends over a very long period of time, and that impact multiplies as you build your content library.

Problem: I'm not sure how to show the return on investment (ROI) of my content marketing campaign.

Overall, content marketing can help increase web traffic, support lead qualification (especially when content is produced incrementally), and ultimately drive conversions into sales.