What problem does a price fork solve in sales?

[subornaakter40]

Today, in the conditions of the market being filled with all sorts of goods, it is difficult to sell products without using marketing and advertising moves. New technologies for stimulating sales and increasing demand for goods are actively developing and appearing. It is no secret that one of the main factors influencing the decisions of potential buyers is the cost of the presented goods or services.

Price matters in all situations – when the consumer rationally evaluates and compares goods on the basis of “price-quality”, and even if the purchase is made spontaneously, under medical insurance leads email list the influence of the moment. In this article, we will consider in detail such an effective method for all types of sales as a price fork.

The fear of scaring off a potential buyer with a high price is inherent in many managers and sellers. In addition, there is a well-founded confidence that the client will be more willing to buy a product at a lower price. What if competitors have a lower cost product, and therefore the offer is more attractive to the consumer?

Such concerns are absolutely justified - some potential customers will actually refuse to purchase at the stage of announcing the price of the product. This process is absolutely natural for the economy and is called the "sales funnel". A good seller can analyze the reasons for refusal at different stages of the transaction, correlate them and build a sales strategy in such a way as to minimize the loss of customers in the future.

The 2 most common reasons for refusal to purchase have been identified:

The buyer is guided by the cost of the product or service presented on the market and has no doubt that he will find a more advantageous (economical) offer.

The buyer does not have information about market prices for the product/service, but for some reason is not ready to pay the requested amount (the product does not have the required value for him, is not necessary).

Thus, the conclusion suggests itself - in both cases, the value of the product for the buyer does not exceed the cost, and therefore does not create a weighty argument for making a purchase. The seller's task is to sell the product/service by convincing the client of the necessity and benefit of purchasing this product. This is where the price fork comes into play.