Belief-Building Leadership Initiatives
Many sales leaders forget this emotional side of leadership is critical and they don’t integrate belief-building activities into sales training programs. Or if they do, they only do so occasionally. Our experience shows that the most successful sales teams constantly undertake on-going belief-building initiatives.
Storytelling
People from different cultures and generations pass along uae telegram data stories about their ancestries, traditions, and lore. Companies need to take a similar approach to capture and preserve their histories. To do so, write down customer success stories when they occur. Put together detailed descriptions of your company’s role in helping customers implement new technologies, launch or salvage important projects or earn recognition from your vendors. Then share these stories at sales meetings and other employee events. You can also use the best stories to recruit top performers and help orient new employees. We recommend that you record these stories and play them during your monthly company meetings.
Customer Visits
Each quarter, have your entire sales team visit a client’s company that has successfully implemented your solutions. Ask the customer’s executive to describe the impact your company has had on their business, their competitive position or to review the savings they’ve gained from your products and services. You might also invite customers to share their experiences at some of your monthly meetings.
Ask your best customers for testimonials. While such letters are, of course, highly useful as tools for future sales presentations, they’re also valuable for building belief in-house. Frame the letters and display them in your lobby or sales presentation area. Then, have new employees read them as part of the orientation process.