Promotion through the media
Promotion of the company in the media and advertising of social projects contribute to the creation of a favorable brand image for government agencies and their employees.
Implementation of social programs
Business helps the state and social groups by providing singapore business mailing list free education for those in need or sponsoring hot meals for the disabled. Such actions not only help to receive support from the state, but also improve the company's reputation.
Creation of professional associations
Initiatives proposed by a single company and initiatives from a group of entrepreneurs evoke different reactions. Communities enable businesses to join forces to protect their interests when faced with specific problems or threats.
GR manager specializations
Depending on the needs of a company or organization, GR managers can specialize in different areas. The main areas include:
Directions Characteristics
Relationships within the company GR managers working in the field of corporate relations are engaged in internal corporate coordination and harmonization of strategies for effective interaction with external stakeholders
Relations with government bodies The focus of this specialization is interaction with government agencies and officials. GR managers working in this area interact with legislative and executive branches of government, establish contacts with politicians and participate in legislative processes.
Relationships in society In public relations, GR managers work with civil society and NGOs. Their activities are often related to corporate social responsibility, public initiatives and social projects.
Relations between regions This area focuses on the regional activities of GR managers who deal with legislative issues and analysis of the political situation in specific regions.
International cooperation GR managers specializing in international relations coordinate interactions with international organizations, embassies and global structures, supporting the company's work in the international arena.
Business coalitions and industry associations In this area, GR managers are involved in the formation and coordination of interactions between a coalition of entrepreneurs and industry associations, uniting the interests of various companies for joint influence on legislation.
Effective interaction with various stakeholders and protection of the company's interests in a specific area require GR managers to have special knowledge, skills and experience corresponding to each of the presented areas of activity.
How to become a GR manager
Higher education in the field of "State and Municipal Administration" (specialty code 38.03.04) is preferable for a GR specialist, however, employers may pay attention to candidates with a legal or economic education if they meet the company's needs, and also take into account their experience, achieved successes and professional skills.
The best universities in the country for studying the GR manager profession are:
Peoples' Friendship University of Russia;
National Research University Higher School of Economics;
Moscow State Institute of International Relations;
Plekhanov Russian University of Economics;
Russian Presidential Academy of National Economy and Public Administration;
Sevastopol State University;
Far Eastern Federal University;
Ural Federal University;
Samara State University;
Kazan (Volga Region) Federal University.
How to become a GR manager
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You can also take refresher courses, a correspondence course using remote access technologies. The four-month program is designed for 540 hours and covers such disciplines as the basics of organizational management, public relations technologies, business ethics, etc. Upon completion of the course, a standard diploma is issued, which is sent by mail.
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What personal qualities are needed for a GR manager?
Communication skills and the ability to maintain business relationships, especially with specific groups such as government officials and members of parliament, are important in this position. Other key qualities include:
obligation;
attentiveness;
ability to multitask;
dynamism;
stress resistance;
negotiation skills;
leadership potential;
teamwork skills.