Email Marketing Tools and CJM

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At each stage of the funnel, it is worth using different tools. In practice, we have encountered companies that accumulate a customer base and simply launch mass mailings as much as possible and without segmentation.

Unfortunately, with such regular sending of mailings, the database burns out and exhausts its resources.

Therefore, it is very important to organically replenish the database through separate forms and tools. At the same time, within each tool, you can roughly understand at what stage of the sales funnel the client is.

At the stage of forming a need , of course, content marketing, seeding on third-party resources, etc. work first and foremost. But hypothetically, such a client can also come to a website or visit a blog where you offer, for example, to subscribe belize consumer email list to a newsletter, take a quiz or download a lead magnet.

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When searching for a solution , tools such as online/offline events (webinars, conferences) are used; these could also be affiliate programs, advertisements on social networks.
At the stage of studying and comparing options, it is important not to get out of the client’s field of vision, so it is worth giving as much benefit as possible, for example, lead magnets, providing a trial period, etc.
At the final selection stage , the client communicates with the sales department, but despite this, it is not worth interrupting communication with him via email. Support his confidence in the choice with expert useful materials and subsequently lead to long-term cooperation.
Try to study the client in as much detail as possible. Remember that the strategy should take into account the segmentation carried out and the developed CJM, but automation will help to simplify routine tasks.