Using Google Trends Data for Content Marketing Strategy

Mimaktsm10 · Post by **Mimaktsm10** » Wed Jan 29, 2025 9:49 am

So, let's analyze the query "Oscar" through Google Trends.

We see that over the last 5 years this term has been most frequently searched for at the same time. Namely, at the end of February - beginning of March.

Using Google Trends Data for Content Marketing Strategy

What is this connected with? Well, of course, with the main event of cinematography – the Oscar award ceremony, which is held precisely during the period mentioned above.

This information can also help slovenia email list your development. For example, if you are a blogger and write about cinema, you need to include in your plan for February-March the publication of material on the topic of this ceremony. This example, although too obvious, perfectly explains the need to use Google Trends.

Let's consider a more complicated case.

In the graph above, you see that a certain query peaks once a month. What word could it be based on? The correct answer is "Full Moon".

Let's consider a more complicated case.

But how to optimize the content taking into account the information revealed? Publishing a message about the upcoming full moon every month is stupid and pointless. Or maybe write one article on the specified topic and update it, filling it with new information?

It's pretty easy. All you have to do is adjust some numerical data and add fresh facts. If you want, you can even automate this process. Such simple and quick actions will help keep the content relevant.

If desired, this process can be completely automated.

Here is an example that is even less obvious.

A Google Trends search for the phrase "scary masks" shows that the peak in searches is in October. Well, the obvious reason for this is the approach of Halloween.

From a Google Trends search of the phrase "scary masks"

What can be done?

One way is to publish a post called "Top 10 Scary Masks of 20**". Of course, the title may be different. Just like in the previous example, you can keep the material relevant by updating it annually.

YouTube
Google Trends is also essential for YouTube users. After all, it allows them to find out what visitors to the most popular video hosting site are searching for.

Despite the fact that Google owns YouTube, the frequency of queries differs between them. This is proven by the data obtained as a result of checking the term "new movies" using the described tool. Over the past 8 years, the relevance of such a query in Google has gradually decreased.

YouTube

But for YouTube, the situation is completely different. To analyze the video hosting, you need to go to the "YouTube Search" mode in Google Trends.

To analyze the video hosting, you need to go to the "YouTube Search" mode in Google Trends

So, it is clear that the relevance of the above request is growing. And at a high rate. It can be assumed that this trend is associated with the emergence of the ability to watch licensed full-length films on YouTube.

If the frequency of requests for a particular topic increases on a given resource, then people are more interested in viewing such material.

Recommended articles on this topic:
Company Marketing Plan: Double the Company's Profits

KPI for the sales department: how to calculate and implement

How to get 3 times more clients for 2 times less

How to Use Google Trends
If you decide to start using Google Trends, how to work with this tool is the first thing you need to know. When you go to the main page, you can see the main trends for the current time.

How to Use Google Trends

The data is updated once per hour. This feature is most useful for news sites, as it provides ideas for writing relevant articles.

If you are interested in a specific topic or query, use the search bar. This allows you to use the tool most effectively. After clicking the search button, the site may ask you to specify what exactly you want to track: the topic as a whole or just a specific query.

If you are interested in a specific topic or query, use the search bar

If you choose the first option, you will be provided with information about all Apple phones, while the second option will tell you about the query “iPhone X”.

Which option you choose depends on your goals. If you want to track readers' interest in iPhones in general, click on "smartphone"; if you want to get data only on the model, you need "search query".

Region . The results can be sorted by country. By selecting the filter "worldwide", you will see general data.

Time period . It is possible to track the relevance of a request for a certain time period. Google Trends stores information from 2004 to the present day.

Category . There is a function for filtering data by categories. The most relevant of them are collected in a list:

Category

This sorting is especially useful when the same query corresponds to different topics. An example is the term "struggle". It is most often associated with sports. But it can also be related to politics. Or maybe it means "labor struggle"?

Web Search Section : It is often necessary to know which section was used to search - through images, news, products or YouTube.

For video blog owners, the most interesting thing is the relevance of YouTube queries. And, as we already know, this data differs from that obtained for web search.

Before creating a new video, you should use the Google Trends service to assess the popularity of the topic.

Metric calculations : When you view information for a query, it is based on relative values, not absolute values. That is, Google Trends tracks the peak of popularity for a search and takes that as the highest value. All other data is calculated relative to that peak.

Statistics by region . As mentioned above, you can sort the results by country. But Google Trends provides the ability to do this for regions within them. To do this, go to the "Popularity by subregion" section. Using the filter, set the necessary parameters.

Statistics by region

Companies that sell their goods at the federal level, having analyzed the data received, can change the course of work and make it more profitable. Having found out in which regions the products are most in demand, it is possible to strengthen the advertising campaign in them and improve SEO.

Similar queries . This section examines queries that are close to the one entered.

Similar queries

They may cover a narrower topic or simply be a different formulation.

Similar queries help:

in improving the semantic core;

in generating ideas for advertising campaigns.

Read also!

"Information queries: how to select and how to distinguish from other queries"
Read more
Search operators . To make your work easier, you can use special operators. They are divided into 3 groups:

"" Quotation marks. If we search Google Trends for, for example, the phrase "buy a Christmas tree", we will get data on all queries that contain these 2 words. Among them there may be those that do not meet our expectations ("buy an artificial Christmas tree"), and options with different orders and changes in endings.

To avoid this, we will use quotation marks. We will simply enclose our query in them. However, even with this, other words may be added. The following operator will allow us to correct this.

- Minus. Its use allows us to designate so-called stop words, the presence of which in the request is of no interest to us. Here is an example of use: "buy a Christmas tree - artificial". This is useful, for example, for sellers of live Christmas trees. Now Google Trends will exclude requests using the word "artificial", and you will get the information you really need.

+ Plus. This operator is the opposite of the previous one. It allows you to include information on one or more queries in the statistics. For example, you can add words with typos or synonyms.

What's Trending : The Google Trends menu has useful options like "Top Searches" and "Year in Search."

What's trending

With their help, it is possible to track the hottest trends. If necessary, you can connect various filters.

Remembering the past . Google Trends displays events that once impressed many users. They are presented in several categories: people, memes, events, etc.

Remembering the past

Now you have mastered the basic knowledge of the Google Trends service, which allows you to monitor the change in popularity of various queries over time.

Using Google Trends along with Yandex Wordstat allows you to get a complete picture of current trends and make plans for the future.

Its use is necessary in content marketing, SEO, PPC, when launching new products and services.

Avoid using rare keywords to check if search volumes have changed due to a popularity spike.

If you want to start writing posts on a new topic, check it out through Google Trends first. This will help you avoid wasting your time.

Let's remember June 2017, when spinners burst into the world and almost everyone was discussing them. At the same time, Rubik's cubes began to go out of fashion. In such a situation, it seems more correct to write about a new topical issue than about a half-forgotten one. It is obvious that the frequency of requests for spinners will be dozens of times higher than for cubes.