Step 3.
Traffic analysis includes:
Audience segmentation: by needs, cameroon consumer email list expectations, objections, level of formation and competitiveness
Collecting all organic traffic: all queries on your topic
Regional traffic collection
Processing unformed demand
Competitive Demand Processing
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Step 4. Think about the structure of the site
The site structure is a grid based on marketing, demand and audience segments, not a set of pages that the developer imagined. It connects:
Data on approaches, competencies, services
Achievements (cases)
Specialized technological solutions
Specific products, equipment and materials
Information environment (questions, articles, terms)
The structure includes all queries in the topic. For each audience segment, a set of pages and sections is prescribed that will encourage the potential client to make a purchase.
Analyze target traffic by segments, demand and regions
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