When building an Internet marketing system in a company, at what point should audits be

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started?
As I have already said before, it is better to conduct audits at the start of work in order to comprehensively assess the current situation on the project and clearly understand the "initial data". This process should only be preceded by an analysis of the client's business and its target audience.

Who should conduct audits - specialists within the company or from agencies?
It is desirable that these works be carried out by third-party specialists. Firstly, specialized companies have extensive experience and knowledge in this area, therefore, they can perform the work more efficiently and quickly. Secondly, even if the company has an employee who has knowledge of all Internet marketing tools and follows the latest trends, an outside perspective is always necessary.

Should the contractor who will subsequently china consumer email list optimize the site conduct the audit?
This choice is left to the customer. Both approaches have their pros and cons. In our opinion, yes, it is desirable for all work to be performed by one contractor. Let's say that Internet marketing is not an exact science. Despite the fact that most Internet marketing agencies know and can use the main promotion tools, each company has its own approaches. It is quite possible that some recommendations given by the company that conducted the site audit will contradict the vision of the company optimizing the site.