Video advertising has become an essential part of marketing

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What are the different types of video ads and how do you make them? We explain where they are distributed, their effects, advantages and disadvantages!
2022-12-14 09:44
How to attract customers by tool

Since around 2010, video henan cell phone number list advertisements have become widespread and have become an effective form of web advertising.



When it comes to video ads, I'm sure there are many people who want to know how to create them.

This time, we will introduce the types of video ad delivery and recommended creation methods for beginners.

We will also introduce the benefits and effects of delivering video ads, so please take a look.



Table of Contents [Hide]

1. What is video advertising?
2. Advantages and disadvantages of video advertising
3.Types of video ads and distribution locations
4. How to create a video ad
5. Effectiveness of video ads
6. Important points to note about video ads for beginners
7.Video advertising is one of the most effective marketing methods!
8. Summary


What are video ads?


Video ads are ads that are delivered using video creatives.

Video ads include advertisements delivered in video format, such as television commercials and advertisements that air on trains.

However, in general terms, video advertising most often refers to video ads seen on the web.

Video ads in web advertising are often around 15 to 30 seconds long and are placed at the beginning or between YouTube content.

Even in everyday situations, these video ads are often memorable.

The video advertising market is expanding

In Japan's advertising market, the scale of video advertising delivery is expanding year by year.

There is data available in the "Detailed Analysis of Advertising Expenditures in Japan in 2020: Internet Advertising Media Expenditures" jointly published by CC, D2C, Dentsu, and Dentsu Digital in March 2021.

A survey has found that, in terms of the breakdown of internet advertising media expenditures, video advertising accounts for 20% of all expenditures.

In addition, the market size of video advertising is expanding rapidly, with a growth rate of 121% compared to the previous year.

■ Reference article: Detailed analysis of advertising expenditures in Japan in 2020 and internet advertising media expenditures



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The pros and cons of video advertising


In order to increase the effectiveness of video ad delivery, it is necessary to understand the advantages and disadvantages compared to other types of advertising.

Then, use different video ads according to your goals and objectives.

Let's take a look at the advantages and disadvantages of video ads.