What is included in reputation management

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Reputation management is a complex of works. You can do it yourself or with the help of experts, but the main thing is to do it systematically and regularly.

There are four main ORM tools.

1. Monitoring brand mentions
Any work with reputation begins with monitoring: by dominican republic consumer email list studying user opinions about the brand in different online sources, you can determine further steps.

Monitoring allows:

monitor the quality of the product;
prevent crises;
manage brand impressions;
attract leads;
increase sales;
compare yourself with your competitors;
gain industry insights.
Data sources for monitoring :

VKontakte, Odnoklassniki and other social networks;
open channels and chats in Telegram;
Yandex Maps, 2GIS and similar geoservices;
review sites (otzovik.com, irecommend.ru and similar);
Media.