Expanding from one location to 40 is no mean feat, so we asked Anne-Marie how a franchise can scale. “That’s the million-dollar question! There is no one hard, fast rule. There are various different channels: franchise portals, social media, it will very much differ from where you’re at. I think it’s about analysing who your ideal franchisee is. You look at your current network, and where your ideal franchisee might be located.”
Removing the admin headache
diddi dance’s franchise model operates on an initial upfront fee, no matter the size of the franchise. They then take a percentage of the turnover each month. “The percentage-based model helps romania rcs data them grow gradually to fit around their lifestyle,” explains Anne-Marie. This split happens at source when payments go through their admin system, something Anne-Marie is a firm believer in having in place.
Asked about the importance of implementing a class management solution like LoveAdmin, Anne-Marie says: “What you guys do is absolutely invaluable. I don’t think you can run a really successful business, especially a franchise network, unless you have software systems in place. You have to have a certain level of automation that takes out the headache for you.”
What’s next for diddi dance?
Anne-Marie would love to grow to 50 franchises. But her ambitions don’t stop there. “We had new uniforms made last summer, which was a big development. And now we’re trying to build diddi dance as a preschool brand. So, the three characters from our logo, we’ve started animating them. There are plans to develop them into merchandise.