One of the biggest difficulties for companies is to know their audience thoroughly

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The more you know about them, the better segmented your business is. The empathy map is the tool that allows this approach. It puts the company in the right direction to carry out campaigns, develop products and execute actions.

Rock Content Editor

Jun 13, 19 | 10 min read
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Reading time: 8 minutes
One of the great challenges of marketing is to understand what the consumer wants, thinks and needs. Despite these simple bases, it is difficult to have a high level of precision in this evaluation. Therefore, it is never very safe for a professional to say that he knows what his client likes. The empathy map is a tool that, although recent, provides good support norway phone data for this understanding.

Having a common vision from the perspective of the brand's audience can be a very important differential. As a result, companies are able to act more strategically, achieving outstanding results.

In this content, you will understand more about what the empathy map is, how it works, what its purpose is, and how it can be developed. Check it out!

What is the Empathy Map?
Empathy. This word has never been used more than in recent years. In practice, it is an important feeling for society, since it consists of putting oneself in another person's place, exercising a more fair and understanding position. Various human perceptions help to compose some of the main marketing tools and empathy is just one more.

Companies need to know in depth who they are selling to, who relates and is close to their brand. To do this, it is necessary to detail the expectations, problems and demands of these people. The empathy map works in this aspect, with the proposal of establishing a more empathetic vision of the brands in relation to their consumers.

This map is developed in a simple, graphical scheme, which allows a very objective perception of what is being analyzed. It can be done in various ways, such as on whiteboards, screens, flip charts and any other platform. In this space, two types of information will intersect: what the public thinks and needs and what the company can understand from its studies.

Simply put, ideas are distributed across each of the map's spaces, according to the audience's demands. The application is very useful at various stages of communication, without even thinking about general marketing strategies. The map can also be very useful when developing website design , for example, considering some UX parameters.