The different forms of communication in dialogue marketing
Dialogue marketing is media-based. This means that dialogue marketing always takes place using a medium, so personal sales, for example, are not included. The media used can be:
The best-known form of dialogue marketing is the telephone call. The company can make the call itself or outsource this activity to a call center.
In a personal conversation argentina telegram screening with a customer, you can not only ensure that the information about your products and offers actually reaches the customer, but also find out interesting information about their preferences. It is also possible to react individually to the preferences of your conversation partner and thus convince them. However, the costs and effort are significantly higher than with a classic mailing or newsletter.
In another article you can find out more about how successful telephone acquisition works . In addition to practical tips, there are also some legal aspects to consider: When cold calling private customers (B2C), you must have their explicit permission to make contact. With business customers (B2B), things are a little different - here, as a company, you are allowed to call the customer if you suspect that they have a legitimate interest in your offer.