What is automated SEO?

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SEMrush Automated SEO Tools You Should Know About
Many of the tools available within SEMrush are set up to automate tasks that are normally done manually. From tracking your rankings to auditing your site for technical issues, you’ll have it all under control. We’ll dive into six automation tools the platform offers to help you work more with smart strategies:

1. Position tracking
We can all admit that manually tracking keyword positions is tedious.

This is a task we have all had to do at some point in our careers and ultimately something we should all measure and monitor (despite the many debates about whether or not we should track rankings).

The reality is that rankings are still an important KPI that we should be measuring on a daily basis, even when the strategy is long-term. With SEMrush’s Position Tracker tool, you can automate this task by taking a list of keywords you’ve collected.

You can also schedule reports to arrive directly to your inbox, so you can see how your rankings are improving. While this is a more basic-level automation, it's a task that no one should have to do manually in 2020. It can save you a huge amount of time each month.

SEMrush Keyword Tracking screenshot

2. Site Audit
Staying on top of technical issues is vital in SEO. If Google can't properly crawl and index your site, you'll have trouble ranking in the positions you deserve to be in. While many issues can be collected manually after running a crawl, it's incredibly time-consuming.

When you automate a technical audit, you can more easily identify issues that might otherwise be missed. Best of all, you can do this with SEMrush’s Site Audit tool.

Set up your scan and you'll get a wealth of information from over 130 factors that the tool checks. You can then focus your time and efforts (with the help of guidance within the Audit tool) on fixing the issues, rather than trying to discover them in the first place.

SEMrush Site Audit screenshot

3.
When someone mentions your brand online (or links to your site) you want to know about it as soon as possible. However, constantly checking the web for mentions and links is tedious and wastes time that could be spent doing something more productive.

Finding mentions and links is an SEO task that automation kuwait mobile database is perfect for. The Brand Monitoring tool can help you find these mentions as soon as possible and send them directly to your inbox.

You will have a summary of all your mentions and links to analyze them (you will see which mentions have links and which do not). And in case they are not linked, follow up and try to convert them into links.

This is in itself a really effective quick-return link building tactic that everyone should be using. The hardest part is finding these mentions quickly enough to be able to act on them. You can easily automate the discovery of your brand mentions so you can focus your efforts on executing a link building strategy.