Cool Online Store Names: Examples of Successful Naming

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On the Internet, you can find online stores that have completely different names. Statistics on the success of stores and brands indicate that it is impossible to track an unambiguous and direct connection between the name of the store and its profitability. Efficiency is determined by the chosen niche, prices, assortment, availability of additional services, convenience of the site itself, quality of advertising of the online store and the effort spent on its promotion.

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The website ozon.ru sells, one belgium email list might say, everything: from car tires to cosmetics, but its name does not evoke any associations. You can buy clothes on wildberries.ru, but this is also not reflected in its name. But if you occupy a fairly narrow niche and your brand is not promoted, you can try to reflect the area of ​​activity in the name of the trading platform.

Table: Examples of names for online stores

Store theme Examples of names
Shoes

"Bashmag"

"Ocean of Shoes"

shoes.ru

"Planet of Shoes"

"EuroShoes"

Cosmetics

"Powder"

"Girlfriend"

krasotka-style.ru

"Russian cosmetics"

"Krason"

Products for children

"Daughters and sons"

"Kids"

"Childhood-City"

"Antoshka"

"Little One"

Present

"I love to give"

"Dot"

"Unfold"

"Other gifts"

"Planet of Gifts"

Electronics

"Technopark"

digital812

gsm store&service

megabit

1click

Construction products

"Afonya"

"Stroyberg"

"Econom-stroy"

"Stroyvkus",

"Stroy-supermarket.ru"

Auto parts

"Euroauto"

"Autocompass"

auto3n

"Autodoc"

"Automaxim"

Consumer goods

"Consumer goods"

"Brownie"

"Mr. Dom"

"Cozy House"

"Lares"

The profitability of an online store is determined not only by the name, but also by other factors. But the name still needs to be chosen carefully so that the promotion of the store on the Internet is easy and successful. Follow our recommendations, and you will easily choose a suitable name for a store in any niche.


What Not to Do When Choosing a Name for Your Online Store

The most popular names of business projects take into account all the naming tips, thanks to which you can understand the modern trends relevant to this area.

Experts do not recommend using VIP, TOP, BEST and similar prefixes if the store does not offer exclusive goods for the elite. They should not be used today without good reason, since potential customers value honest relationships, and such prefixes can confuse them, which will not have the best effect on the store's reputation.

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When choosing a domain name, make sure that it is similar to the main name. This will make it easier for users to find the store on the Internet and remember the name. In addition, this will allow you to save on advertising, since website promotion will be simplified. If you decide to choose a name that contains foreign letters, choose words carefully. They should not contain letters that can easily be confused when pronouncing or writing. Among such letter combinations are Il, CS, VW.

Do not use unpopular names of online stores in foreign languages, with the help of which the owner of the site is trying to tell the consumer something. Not everyone knows a foreign language, and therefore it will be difficult to understand what the owner wants to say. For example, the names KidsCool, ZooLand and Forever shop are difficult to understand and remember for people who do not know the translation.

Do not tie the name to a specific region, even if you want to target work in a specific territory. All companies want to enter the international market, and if the name contains restrictions, promotion will be complicated. For example, the store is called Moskow Books, and this name is initially aimed at Moscow residents. If the project expands, offering services to clients from other Russian regions will be illogical. An online store with territorial restrictions will face difficulties when entering the Russian market, and even more so the international one.