Inactive clients: remove from the database or keep?

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If after carrying out all the appropriate measures in your case, some of the clients have not responded, then the question arises of what to do with them.

If you want to save information about such customers for future use, then it is worth creating a separate contact group in the CRM and transferring them there. But only if you understand why exactly you are doing this.

If there is no such understanding, then it is reasonable to indonesia consumer email list focus efforts on working with those who can be useful to you, and you to them. And inactive contacts can simply become "ballast", worsening the statistics of the activities carried out.

Whatever you do, the decision to delete contacts of inactive clients or to save them depends on your business goals and corresponding tasks, the specifics of the processes and strategy of interaction with clients, the workload of specialists and other important factors.

Using CRM to revive your database is a way that, if done correctly, can help you turn inactive customers into loyal clients, significantly increase sales volumes, and improve your business's financial performance.

At the same time, it is important to understand that nothing happens “as if by magic,” and in order to really achieve results, it will be necessary to carry out thorough work.

Our checklist for implementing CRM marketing will help simplify the process:



Good luck and successful promotion!

By the way, our experts can always advise you on how to motivate your customers to make repeat purchases and build effective interactions with them for both parties .