Organize around topical pillars

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Verify viability of content with gap analysis.
In order for content to rank in SEO, it needs to be unique. If you’re creating something that has already been covered by a competitor, in the same way they did, you’ll struggle to overcome them on the search engine results page (SERP). And if you’re creating something similar to what your site has already published in the past, you can get tangled up in duplicate content and cannibalization.

Conducting a content gap analysis helps you find the whitespace to color in for your audience.

Unless you have substantial content creation resources, it’s not necessarily valuable to try and address every topic under the sun as it relates to your solution. Instead, it’s helpful to build a focused content plan that demonstrates specialized, comprehensive expertise in key areas. This will help Google come to recognize your brand as an authority on these topics.

Developing a topical map as part of your keyword strategy afghanistan telegram data provides a data-driven blueprint to tackle the areas that matter most to your brand — in a way that signals comprehensive expertise to search engines, generative engines and users alike.

Plan content with user experience in mind.
So much of good SEO is just good content. The search visibility of your pages will benefit from readability, multimedia, and intuitive cross-linking … because visitors want to find these things. Make sure your content planning is accounting for the user experience. Carefully coordinate how new pieces of content will connect to others for a seamless journey.

Optimize for search no matter your publishing channel or platform.
Some marketers make the mistake of thinking that SEO is only for text-based content on the company website or blog. But in reality, you can apply search-driven optimizations for almost any type of content to help it get found more easily.