Tags make it easier for you to organize your contacts.
It is useful to use tags in CRM not only for the initial categorization of journalists but also in your daily press work. For each press release, we recommend creating a tag that is assigned to all the journalists who should receive the press release. If you use newsletter software for sending or use a combination of several tags, it is advisable to save the tags as filters. This way, you can easily azerbaijan telegram screening export the relevant contact details and upload them to the newsletter provider. This also makes it possible to see at any time afterwards who something was sent to. You can find more information about the combination of CRM system and newsletter software here .
Document contact history with journalists
To successfully build a relationship with a journalist, you should definitely document the contact history. After each phone call, simply note down the most important points of the conversation. Emails are also stored in the CRM for the relevant person. Before a call, you can record the last phone calls, emails or notes at a glance and are thus perfectly prepared.
Tasks make everyday work easier
It is part of everyday work that you do not necessarily reach your contacts - regardless of whether they are journalists - on the first attempt. To avoid forgetting who you should contact and when, you can create reminders in the CRM that remind you to call again on the relevant day. Even if you decide to contact an editorial office again in a year or two, the CRM will remind you at the appropriate time.