Demographic information: age, sex, geographic location, income.
Identifiers: how you express yourself, what vocabulary you use, personality, what type of channel you prefer to communicate.
Buyer Journey : What is the purpose of their visit to your website/blog/etc.? Find out what the Buyer Journey is .
People segmentation is important in how to create Buyer Personas
2. What?
How can we help?: How can we help you successfully achieve the above two points?
3. Why?
Feedback: Examples of real feedback on their challenges uk telegram number database and goals (you can get this information through active listening by sales and service departments).
Common Complaints: Reasons why they would not buy our product or service.
4. How?
Marketing message: Taking all of the above into account, how would you describe the solution that your product or service offers to your buyer persona?
Sales message: How would you sell the solution to this buyer persona.
Finally, and taking into account the four previous parts, it is important to put a face and name to your buyer persona, it is a way of giving it humanity and credibility, remember that this is one of the basic principles on which Inbound Marketing is based.
To complete your marketing strategy, read this post . If you still have questions about how to create your buyer personas or you simply want to continue learning about the subject, do not hesitate to contact us , we will be happy to share a conversation with you.