Manufacturers are increasingly turning to marketplaces

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A study by Data Insight showed that the share of manufacturers on marketplaces is growing.

In our experience, manufacturers who previously did not consider marketplaces as a serious sales channel are already focusing on working on online platforms and receive 40-50% of the volume from all sales channels from marketplaces.

It is obvious that the volume of offline retail is decreasing.

Moreover, buyers are going to marketplaces for certain goods, and manufacturers, seeing the difficulties in interacting with online retail, are establishing work processes on online platforms, where the speed of money turnover is much higher.
What kind of screw-ups can sellers make?
What can await sellers who are inattentive and kenya consumer email list frivolous about their business on marketplaces?

Illusions after learning from the marketplace "gurus". Unfortunately, the market is oversaturated with information products that promise magically high sales. But practice shows that up to 80% of all active sellers do not have a turnover of more than 1 million rubles. And with such a turnover, the net balance is 100 thousand rubles at best.
Mistakes in market analysis , seasonality, competitors, niche capacity. This also happens when the seller has his own vision, it is unclear what it is based on, but it is far from reality. Unfortunately, the seller will be able to understand that this vision is a mistake only after entering the sites.
Fines as a consequence of disregard for the rules and algorithms of the platform. Marketplace sellers are required to adhere to the established rules (for example, the offer on Wildberries) and put up with the system of fines, among other things.