The impact on results

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Schema Markup still raises some doubts, but it is important for companies and content producers to understand that it has become more relevant. In recent times, using this markup has become a decisive differentiator for a website.

Proof of this is that, since 2017, the tag has become a positioning factor for Google. The algorithms try to identify this vocabulary on the pages, penalizing those that do not use it.

In practice, search engines have a harder time understanding south korea phone data the content of pages that do not use this tag. So it is only natural that content that is already optimized in this sense will rank higher in Google.

The operation
The simple Schema Markup code is quite effective when added to the HTML code of websites. It automatically generates an improved description of what is on the page. This function is what has an immediate impact on the relationship with the algorithms and favors positioning.

Likewise, through this microdata code, websites strive to make Google understand what they contain. This improvement in the description generates a better relationship with the algorithm and places the content on the first pages .

How to use that code?
Schema Markup has specific applications, meaning it can be used on certain types of content and pages when they appear in Google results. This creates a wide variety of markers, because there are websites and content of all kinds seeking the top positions in the results.

When a page uses Schema Markup, it appears differently in search engine results. The main difference, and the one that makes the difference, is the greater wealth of information in the first display of the links . Those that are richer in detail generally use this markup.

For search engines, the breadth of that information means more functionality for the searcher. In practice, Google, Yahoo, Bing and other search sites only want to deliver a result that is as close as possible to the user's intent for the keyword search .