Top 7 Sales KPIs 1. Number of leads generated

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Leads are potential customers, those who are interested in the solution your company offers. They must be captured and converted into customers.

Remembering the sales funnel , it is interesting to highlight the number of leads generated as one of the sales indicators to evaluate the performance of marketing actions , the sector responsible for generating opportunities.

With this control, you will be able to observe if the actions at the top, middle and bottom of the funnel are being effective, that is, generating a good number of leads for the sales sector .

To monitor this indicator, you should look for data on potential spain phone data customers, whether it be newsletter registration , downloaded content, event registrations, etc. This way, you will have a list with the data and the total number of leads generated in a given time.

2. Number of qualified leads
The Buyer's Journey and the marketing funnel must be built together, in order to create a good path for your potential customers to search for all the necessary information about your products or services offered.

In this way, you will be qualifying the leads, that is, giving them all the necessary knowledge to make the purchasing decision.

Investing in lead nurturing is essential for the sales team to maintain a good conversion rate.

During the discovery, awareness and consideration phases, you will have access to all the data necessary to make a purchasing decision with the sales team.

To monitor this metric, you need to calculate how many potential customers you and your team sent a sales proposal, such as a quote, to .