whether webinars and exhibitions are held

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. Video content is one of the most popular formats among the audience at the moment. Pay attention to what competitors are talking about in it. Maybe they publish recordings of broadcasts from webinars/conferences, talk about a new product line or show a report from an exhibition. Basically, such content is posted on YouTube, Rutube, BK Video, Zen, Telegram, Yappy, Nuum;

company reviews . Analyze all that you find on maps, review sites, marketplaces and professional resources.

Studying your competitors' strategies is an important step that helps you identify successful practices and identify areas for improvement.

Identify your top three competitors and analyze their content. What topics do they cover? What content format (articles, videos, podcasts) do they use? How often do they publish?

Pay attention to their interaction with the audience - luxembourg consumer email list how they respond to comments, what questions they ask and what problems they solve.

Identify gaps in their content that you can fill by offering unique and valuable content.

Step #3. Target Audience Analysis
Understanding your target audience is a key aspect of successful content marketing, allowing you to create content that will be interesting and useful to potential customers.

Do research to find out who your customers are.

Organize in-depth interviews, use surveys, social media statistics and Metrica, talk to the sales department, analyze user data, collect information about their preferences, interests and needs in order to segment the audience and then create a target audience avatar for each segment.

Insight : if you have an accumulated database of telephone conversations between sales managers and potential clients, then these recordings can be converted into text using artificial intelligence, analyzed for “pains” and frequently asked questions, and the findings can be used in further content production