The Main Advantages and Disadvantages of Link Building

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The main advantage of link building is a long-term, reliable result. It allows you to increase traffic to the resource, improve the position of the project and secure it in the list of leaders for a long time. And if the work does not involve mass purchase of links, then you will not have to spend large sums. All that remains is to take care of high-quality content and pay for the work of a promotion specialist.

The biggest disadvantage of link building is that the whole process takes quite a lot of time (first placing links, and then waiting for them to start working). "Manual" link building is work that does not imply "wholesale" purchase of link mass. This method does not work well in niches with high competition and also takes a lot of time.

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In addition, such activity is always associated with serious risk. In case of incorrect choice of resource and strategy, the backlink may end up on a spam site. And then search engines will apply filters to the project. You will have to spend a lot of money and effort to correct the situation. To avoid such situations, we recommend cooperating only with experienced specialists who have a good portfolio.

When used correctly, link building helps to build link mass naturally and gives excellent results even on a limited budget. Find reliable resources and good specialists, and you will definitely succeed.

How to Understand Which Links Are Good for Link Building and Which Should Not Be Used
Before we begin to look at ways to create a link profile, we need to talk about what exactly makes links good or bad.

Does this matter?

Of course. After all, placing quality backlinks helps promote the project, and using low-quality links leads to immediate blocking of the resource by search engines.

Criteria for assessing link quality:

Authority (weight, PageRank) of a specific page

How to Understand Which Links Are Good for Link Building and Which Should Not Be Used

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Be sure to check the PageRank of the web page you are going to place the link on. High PR still affects ranking. This means that backlinks from authoritative resources will pass their weight to your site.

Back in 2016, Google announced the elimination of PageRank. But, according to Google employees, this project is still used as one of the signals for the search algorithm.

"Ahrefs" allows you to check PageRating, which is an analogue of PageRank. To do this, simply enter the URL of the desired page and check the URL Rating.

The Russian Internet deserves a separate discussion.

Not long ago, Yandex had two metrics similar to PageRank — wCI (weighted citation index) and tCI (thematic citation index). But in August 2018, the company introduced ICS (site quality index).

This is how Yandex.Webmaster describes the new indicator.

The IKS reflects the usefulness of the resource for users from the point of view of Yandex.

The quality index is determined taking into account the level of trust in the site on the part of Yandex and users, the degree of satisfaction with Yandex and users, the size of the site's audience, and other criteria.


Authority (weight) of the site as a whole

The weight of the site as a whole also affects the quality of the link for link building. Thus, a link from the popular "New York Times" will be much more authoritative compared to a link from a little-known blog.

Of course, it is not easy to get such links. However, the effort is worth it. In this case, "Ahrefs" will also come in handy, just look at the Domain Rating parameter.