Laura Fischer The greatest Mexican expert in electronic marketing, in her book Marketing, describes in a simple way tha

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"... marketing is everything and everything is marketing. Everything you do to promote your business, from the moment the product is conceived until consumers buy it on a regular basis is marketing."

Julie Barile
The expert in e-commerce and digital marketing in mass and luxury markets interprets marketing as:

"...traditionally the means by which an organization communicates, uruguay phone data connects and engages with its target audiences to convey value and ultimately sell its products and services. However, since the emergence of digital media, particularly social media and technological innovations, it is increasingly about businesses developing deeper, more meaningful and lasting relationships with the people they want to buy their products and services."

Meet the world's top marketing experts:
Laura Fischer: Mexico's marketing ace
Simon Sinek and the Golden Circle theory
Philip Kotler: the father of modern marketing

After knowing its concept, which varies a little from each of the authors, we found a pattern and we can say that: marketing is all the activities that improve the positioning of the company in the market and that manage to identify the needs or desires of potential customers.

What does marketing include?
Throughout the text I have talked about needs, desires, value and satisfaction, as words specific to the definition of marketing.