How to create a marketing strategy?

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I've already talked to you about the marketing process in your company, but, taking marketing in a simpler way, have you thought about how to carry out a strategy that is part of that process? Whether you want to or not, I'm going to tell you what you should keep in mind.

Analyze the internal environment according to the 8 P's of marketing
Marketing plans or marketing strategies need to have solid foundations and for this to be possible it is necessary to apply internal analysis that shows the reality of the company.

The 8 P's of Digital Marketing allow us to know, in addition to the traditional variables, 4 more related to the online environment. These are:

Product : considering the products and services that the company vietnam phone data wants to promote.
Price : focusing not only on the gross value of the item or service, but also including the added value of the brand.
Point of sale : physical or digital location where customers purchase the product. Analyzing whether this location meets the geographic characteristics and interests of the public.
Promotion : actions carried out to promote the brand, products or services. That is, the processes of communication with the audience.
Persona : This involves analyzing the ideal client, focusing on their needs and pain points. Also, the best ways to reach them.
Processes : Evaluate workflows, procedures and techniques to align them with company objectives.
Presence : analyze everything related to the environment where the product or service will be promoted.
Productivity : measuring the effectiveness or failure of the company's strategies and plans in its market.