Characteristics of the buyer persona
At first, marketers give their buyer persona a name and an imaginary avatar (photo) and then fill in the following details:
Demography
Basic data that should be included in the buyer persona profile.
Age/Gender (try to be as accurate as possible, as it will help the writing and design teams use the correct language and style)
Income level (including annual income)
Location (urban/suburbs or city/country)
Familiar status (especially important for B2C brand consumers)
Education level (especially important for content marketing teams)
Both B2B and B2C companies should pay attention changsha mobile database to this part, as they often have to determine whether they are targeting decision makers or actual users of products and services.
Position and level (managers, professionals, specialists, etc.)
Industry
Psychography
Psychographics are about people's values, views, and goals. It's an important part of a profile, as users increasingly insist that companies share their values, express their opinions, and join global conversations.