The article answers the questions:
How to facilitate the work of an SEO agency or marketing agency?
How to set the goal of an SEO or SEM campaign?
How to work with an SEO or marketing agency?
Contents:
What is a brief?
Why is it worth creating a brief when commissioning the work to an SEO agency?
How to create a brief?
What is a brief?
A brief is a short technical form of a summary of an order . It is forwarded to a copywriter, marketing agencies or specialists who are to carry out our order . It can be in paper form, a PDF file or a structured e-mail. The brief should contain all the most important information regarding the order. Any preliminary arrangements regarding the expected effect will certainly be useful for their creation . They can also be the result of more detailed discussions. It depends on the chosen strategy, which should be remembered if we want to receive a specific effect .
The document itself can be created in any way. For example, we can use the forms available on the web. All we need to do is adapt them to our preferences, so that we include in it all the information we want to convey .
The purpose of creating and submitting a brief is to make the work of contractors easier and increase the chances of receiving exactly what we expect . A brief is not a required document and in most cases we will not have to submit it to establish cooperation. However, it is definitely worth creating and submitting it yourself, even without asking the SEO agency for it . It should be remembered that such a note is primarily a technical document. This means that we should not focus too much on the form, but on the short content. The document should only be legible and understandable .
Brief
Take care of the right brief for better cooperation with the SEO agency
Why is it worth creating a brief when commissioning the work to an SEO agency?
There are many answers to this question – as many as there are advantages to creating such a document.
The first one is to establish professional cooperation and create a professional image in the eyes of the SEO agency . By acting in this way, we communicate that we are professionals and want to be treated exactly in this way. The cooperation itself will also proceed in a much more systematic and professional manner .
The second advantage of creating a brief is the possibility of helping a marketing agency create our campaign. Many people wonder how they can do this, e.g., without knowledge of marketing, entrusting these activities to an SEO agency . Creating a short technical note with the order will affect the effectiveness and comfort of work. SEO agency employees who know our requirements or detailed order data more precisely will be able to perform them better, more effectively and efficiently .
The brief also prevents frequent feedback and asking questions or doubts . Sometimes a misunderstanding combined with the lack of a brief that SEO agency employees can refer to causes a delay or not receiving the desired effect . The preparation of the document itself is very simple and does not require spending a lot of time. It can also be created by anyone, regardless of the industry or knowledge of digital marketing, by simply creating an appropriate note.