Every now and then it happens that customers decide against you and for someone else. That is hard and painful. If it was best for the customer, then you are usually happy to let them go. But perhaps the decision cannot be explained rationally. You yourself were simply not active enough, perhaps you forgot to call back as promised, or the product did not explain itself well enough. Customer Relationship Management means changing that. It means that you convey your advantages and take care of the customer - better than the competition. CRM can be the decisive competitive advantage.
Losing customers to the competition hurts even more
What is worse than not getting a customer in the first place? That's right, losing a long-standing customer to direct competition. This usually shows that a lot has gone czech republic telegram screening wrong, because the customer was originally convinced of you and had confidence in the business relationship.
A lean CRM system makes your work easier in many ways, increases customer loyalty and ultimately your success in sales - just try out a CRM .
Such a change is usually linked to poor service and support from the provider. Imagine a long-standing customer calls with a problem. You are not there at the moment, and a new colleague answers the phone who does not know the customer, the product they have bought, or the long-standing customer relationship. He tells the customer that you will call back - but unfortunately he did not understand the name correctly and misplaced the piece of paper with the phone number. You will then be relatively at a loss, the customer will be annoyed and will switch to a competitor in the hope of improvement.
With a CRM system, things would have been different: your colleague would have searched for the customer in the CRM, found him and seen that he had been a customer for a long time. He would have written a note with the request directly into the system and assigned you the task of calling the customer back. You would have done that - all great.