How Internet Marketing Differs from Digital Marketing

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What is digital marketing
Digital marketing, or digital marketing, is the promotion of products, services or brands in the online environment using a variety of digital channels and tools.

How Digital Marketing Works: An Example
Let's imagine we have a startup. We have developed a new platform for learning English. As a new strategy for promoting our training course, we decided to use digital marketing.

First, we created a website with information about the teaching methods, guarantees, and also separately highlighted the text with the regalia of our employees. We made sure to leave a contact number for communication. To arouse user involvement and interest, we placed a quiz on the page to test knowledge of English.


The quiz also helped us to keep users on the site longer.

Then we added a "Blog" section to the website with open comments. It began publishing useful tips for learning the language, articles by psychologists on how to memorize foreign words faster, and interviews with success stories of our platform users.

To attract the attention of the target audience, we launched contextual advertising in Google and Yandex using all the necessary keywords.

What is contextual advertising and how does it work
Then, to increase the recognition of our platform, we mexico telegram data began to actively talk about ourselves on social networks. We started a YouTube channel, where we began to release demo video lessons, consultations and expert podcasts.

To retain users and increase their loyalty, we created promotional codes with discounts and bonuses.

At every stage, we used digital channels and digital marketing tools to create an effective strategy that increased subscriptions to our platform and built strong relationships with our user base.

Internet marketing is a part of digital marketing and focuses on promoting products, services or a brand exclusively through online platforms. For example, through search engines, websites and social networks. Thus, it is limited to the Internet space only.


Internet Marketing Example: Immersive Theatre Morpheus Creates an Attractive and User-Friendly Website with All the Up-to-Date Information