Hybrid B2B sales facing the new professional buyer

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Hybrid B2B sales (to a new professional buyer) are sales models that combine different digital-virtual channels (e-commerce, online chats, video conferences, etc.) with physical channels (sales meetings, fairs, events, etc.).

Why? To satisfy the desired experience of a new emerging B2B professional buyer demanding new forms of relationship and who is only willing to dedicate 17% of his time to the seller.

One of the most important practical aspects that we have indonesia business email list encountered as B2B sales and commercial strategy consultants in this COVID era in the world of B2B sales is undoubtedly the emergence of the B2B hybrid sales model.



We are probably facing the event that poses the most powerful transformation challenges for B2B companies and sales professionals. Transforming to the new habits of a buyer with new demands.

Purchasing professionals from B2B or Industrial companies have significantly changed their relational habits over the last two years.