Definition of Lead Management: Managing contacts sensibly and systematically

[shishir.seoexpert1]

Lead management is used to collect and manage personal data in order to generate sales. It includes all measures that turn anonymous prospects into actual customers, as well as measures that leverage cross-selling and up-selling potential.

Leads generate a data set when they interact gambling data canada with modern marketing. The technology used provides information about and the behavior of users. Lead management accompanies digital prospects along a long path - the customer journey. The crucial aspect is the legally compliant collection of personal data, on the basis of which marketing provides a lead with further information. This usually happens via email, blog post, white paper or video. Leads are thus guided step by step through the customer journey until they make a purchase or sign a contract.

Ideal lead management tries to avoid leaving prospects alone at any step. The term therefore includes inbound marketing, content marketing and marketing automation.

A lead management process in the background of the customer experience usually consists of six phases.