By André Freitas, Developer at ZAHG Marketing Digital
In an increasingly competitive advertising market, it is crucial that agencies stand out not only for their creativity, but also for their ability to offer advanced technological solutions and constant innovation. And one of the strategies that has proven to be a real differentiator is the presence of their own developers - or devs - on the team.
Understand the importance of these developers and how they can drive the agency to success.
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Integrated technological solutions
One of the biggest advantages of having your own line data developers is the ability to offer technology services integrated into advertising packages.
This means that the agency is not only creating advertising campaigns, but also developing custom applications, web systems and unique technological solutions for its clients.
This approach not only adds value to the agency's services, but can also be more cost-effective than outsourcing, especially when it comes to technology development.