Internal Links Backlink Analysis

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Ultimately, some pages have more authority than others and you can use that to your advantage.

Your most authoritative pages will have links pointing to them from external sources (remember, it's not about the quantity of links, of course, but the quality).

It is possible to strategically pass link juice to other pages through internal links.

SEMrush’s Backlink Analysis tool allows you to find these pages so you can start building a list of tactics to potentially repeat on the site when relevant.


Enter your domain into the tool and you will receive a list of indexed URLs, which you can then sort by the number of referring domains:

Internal links Referring domains Indexed pages
It is preferable to sort this way than by the number of backlinks, as it better indicates the authority of a page.

You can easily export these results in .csv or .xls format.

You can also use the Crawled Pages report in the Site Audit tool by applying a filter to display the pages with the strongest ILR for further investigation:

Internal links filters pages crawled with Site Audit
Step 5 - Using internal links to improve the ranking of target pages
Once you've identified them, you can use your site's authority spain mobile database pages to improve the rankings of others.

This part of the strategy can be as simple as working on your most authoritative pages and identifying opportunities to pass link authority to others when appropriate.

If you work with a site that has a lot of good quality links, this can be fairly easy.

All you need to do is work on the pages with the most valuable links and identify relevant opportunities to link to your most important pages or those that need a ranking boost.

Expert advice:
If any of the authority pages you've identified do not contain related content, do not link to them.

Create that content from scratch – this makes sense to do as part of your broader content strategy.

Step 6 – Use internal links to optimize new content
If you're working with a site that hasn't earned a lot of links, you can initially approach this process from the perspective of optimizing new content.

This means looking at a list of authoritative pages to identify relevant internal linking opportunities to benefit your organic search performance.

One way to do this is to run some Google searches using the keywords used in your new content to find other related pages to link to on your site.