An SEO audit is the process of evaluating how well your website is optimized for search engines. It identifies errors that may prevent your site from ranking well and opportunities that can help you gain more visibility.
An SEO audit typically covers areas such as:
Indexing and traceability
User Experience
Website Architecture
Competitive benchmarking
Keyword Research
On-page SEO
External Links Profile
Basically, it's a general "check" of a website's health.
SEO Audit Tools
An effective SEO website audit is based on country area code philippines concrete data about the technical health, traffic, and backlink profile of your website (and your competitors' websites).
The two most important tools that will help you do this are:
Google Search Console - A set of Google dashboards and reports that allows you to monitor and troubleshoot any issues related to your website's presence on Google
Semrush – An all-in-one SEO toolset that provides a complete overview of your website performance and helps you improve it in all crucial SEO areas
In the next steps we will take a closer look at how to perform an SEO audit using these tools.
Tip : Sign up for a free Semrush account (no credit card required) to follow the steps in this guide.
How to do an SEO audit
1. Check for indexing issues.2
Unindexed pages are not in Google's database. Google cannot rank them.
To see if your pages have been indexed, check for issues directly in Google Search Console.