From there, you will need to build a strategy specific to each network.

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Facebook remains the most used social network with 65% of users in France . Even if being visible on Facebook becomes complicated without paying. Having your page on this network is for me a must.

By the way, don't neglect Facebook groups! They are particularly effective for making yourself known! There are groups for almost every subject!

To choose which social network you should focus your efforts on, you need to work on your persona. To know where your ideal customer is, which networks they frequent, how they go looking for information.


We don't communicate in the same way on Linkedin as on Instagram (or TikTok!)

You must therefore establish an editorial charter , a content plan and a schedule which will define the subjects and the types of posts that you will publish.

These platforms are perfect for working on your personal peru whatsapp number database branding and positioning yourself as an expert in your field. (we will see this below)

And this whatever your profession!

A craftsman will be able to highlight his creations, his working methods, his processes…
A trader can publish purchasing guides, comparisons.
An entrepreneur who addresses companies (BtoB) will be able to provide case studies, share news from the sector…

Social platforms also allow prospecting. Particularly on Linkedin which is a professional network. Users are registered to network, find partners, customers, suppliers.

social networks in the world
Generate contacts and customers through your site
What could be more logical than finding customers on the Internet with a website!