4 Chinese Search Engines You Need to Know About (2020)

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Search engine marketing is often one of the first channels that comes to mind when thinking about marketing. That makes sense, by advertising on search engines, you can place your ads in front of people that are searching for what you are selling. But now you’re thinking of targeting the Chinese market, and you heard that Google and some other platforms are blocked. You search for “search engine market in China” on Google, and a name pops up: Baidu! Ah, you are saved! But what if I tell you Baidu is not your only option? No worries though, it will all be clear in a few minutes. Keep reading!

Chinese Search Engines
Table of Contents
The 4 Big Chinese Search Engines
Which Search Engine Should You Choose for japan phone number a Search Marketing Campaign?
WHAT ABOUT GOOGLE AND BING?
What About Local Search?
How do Chinese Consumers Search for Products?
The 4 Big Chinese Search Engines
Well, I am not exactly saying you should abandonAfter all, it is the clear market leader with over 72% of the overall market. However, its dominant position has been challenged by competitors who have appeared over the last few years and now share the market with Baidu.



Back in 2018, Qihoo’s 360 Search (360搜索) was considered a strong challenger. However, the times are changing and the number of mobile search users grows, and 360 goes after a desktop user. When it comes to mobile, Shenma (神马) holds second place, with 9.5% of the market.

But there’s another search engine that has recorded a significant growth last year and it’s Sogou (搜狗), owned by Tencent. What’s interesting about Sogou is that it’s a search engine that is traditionally associated with mobile technology, and while we have noticed a growth in this area over the past year, we have witnessed a bigger increase in the amount of desktop users.

Search engine market share in China