The featured snippet is considered the pinnacle of snippets. Achieving this is not easy, but it is doable with patience and the right content. Featured snippets are also referred to as position #0 because they are displayed above the organic results. In addition to the link to the website, an extended preview is also displayed, as well as the title and URL. For the preview, Google extracts parts of the website content. The meta description, however, is not displayed. This is not necessary either, because the purpose of the featured snippets is for the user to receive a direct answer to their search query without having to access a website by clicking on a search result.
Depending on the search term or question asked by the user, Google displays the highlighted snippets in different ways. In addition to the text snippet shown in the Wikipedia example, there are also tables and lists as well as video snippets.
Danger
As a general rule, don't promise the user anything that your site can't deliver. This can, among other things, worsen the bounce-to-SERP rate (the rate at which a user returns to the results page).×Hide notice.
Meaningful title, meta description and URL
The title should be as informative as possible and the main keyword australia mobile numbers list should be in first place. To inspire trust in the user, company or brand names can also be included in the title. Depending on the orientation of the website, it is also useful to integrate a call to action or a regional reference (location).
The meta description should outline the content of your page and make you want to know more. This will arouse the user's interest and increase the likelihood that your website will be clicked on. Special characters such as stars or emojis help your description to stand out.
Conclusion
Meaningful titles and descriptions encourage users to click. If you design and optimize snippets properly, you will improve your ranking and receive more traffic thanks to higher CTRs. Individual snippets should be created for each subpage.