Main differences between the directions

[rifat28dddd]

Determining the seasonality coefficient for the site's target areas
Determining seasonality will help when adjusting base traffic and forecasting growth.

To determine seasonality, we use the mask selection method (in Yandex.Wordstat).

A mask request is the main request in a cluster, which contains the entire list of loop requests.

The mask is suitable for the site if both the mask itself and all queries from the trail can be taken for promotion by traffic. For example, for the pagehttps://www.technopark.ru/holodilniki/the mask "buy a refrigerator" is not suitable, since its trail includes requests like "buy a used refrigerator " or "buy an Atlant refrigerator":

The reputation of a business on the Internet is one of the most valuable material resources of any company today. Now any user can find out the strengths and weaknesses of a business with a couple of queries in a search engine. Moreover, people are always more motivated to publish and search for information of a negative nature. How can a business improve its reputation in such conditions? For this purpose, such areas of Internet marketing as ORM and SERM are actively developing. They are aimed at creating and maintaining a positive image, as well as correcting errors that can negatively affect the reputation. And now we will find out how these two areas differ.

: Difference between ORM and SERM
Features of SERM and ORM
SERM is limited to reputation management within the search uae telegram data engine results. Specialists monitor and eliminate the visibility of negative mentions. In parallel, they are engaged in bringing pages of sites with positive image information to the top of search results.

ORM's focus extends to the entire Internet. Specialists track and analyze all business mentions on the Internet. They contact sites that can be used to build a positive reputation for a brand or product.

If a company manager decides that reputation management should be delegated to professionals, he should clearly understand the difference between ORM and SERM. The difference between these areas of Internet marketing is as follows.

SERM focuses on search results. Negative mentions are pushed out of them using SEO-related methods. ORM specialists monitor and adjust the content of sites where representatives of the target audience leave their responses.
ORM involves events that encourage potential and existing customers to write reviews. SERM only interacts with search engine algorithms.
ORM specialists respond to user feedback. They neutralize negativity and respond to positivity to show the brand's interest in feedback. Psychological techniques are not used in SERM work.