remove non-target phrases from them. For web analytics, we recommend using the Yandex Metrica, Google Analytics and call tracking services.
Some companies ignore the need for web analytics, so they don’t know which ads are working and which aren’t. Without understanding whether the advertising campaigns are effective, it is impossible to improve them.
Step Five: Collect Keyword(s)
This is one of the most important stages of launching advertising, on which almost everything depends. Users will see your ads if they contain relevant keywords. The more views from the target audience, the higher the sales will be.
To select keywords, use special services, such as Key Collector. For those who do not want to pay for the program, the free online tool Yandex Wordstat will do.
We recommend using different query spellings, abbreviations, and slang to increase your reach.
Step Six: Collect Negative Keywords
Select negative keywords, that is, words and phrases uae telegram data for which the ad will not be shown.
So, if you sell a washing machine and use the key phrase “buy a washing machine”, then the ad will be seen by those who want to buy a used washing machine or buy a washing machine on Avito.
A correct minus keyword helps to attract many targeted visitors to the site. If you work on minus words incorrectly, the ad will appear for "garbage" queries. So, for the query "cast iron bathtub", the ad will be seen by those who are looking for how to clean, repair, install a cast iron bathtub, etc.
At this stage, you will need to create ads with unique titles and texts that the target audience will see when they search for your products using keywords.
There is an important nuance here: you do not need those who do not want to buy your product or "click" your budget. Therefore, try to make the ad attractive to the target audience, which is most likely to order the product or leave a request. The ad should fully tell about your product, describe its advantages and cost.