Advantages of SEO promotion in Yandex

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No worthy commercial project in RuNet can do without working with Yandex. Thus, resource owners who prefer non-standard advertising through Direct, and SEO promotion in Yandex, win in the following areas:

They save a lot on buying clicks, which is apparel company database especially important for topics with large players, where the cost of a mouse click sometimes goes beyond all reasonable limits.

They receive completely organic traffic, which is a great indicator for any business. Agree ─ no one will want to cooperate with projects that have received artificial promotion.

The Russian search engine is loyal to webmasters. Technical support staff systematically monitors resource owners and is willing to help with protection from algorithms.

SEO promotion of a website in Yandex is relevant for any project. Some professionals believe that the system favors only expensive resources that have existed for at least a year, but in reality the situation is somewhat different. Even a new project can successfully start and quickly reach the top, the main thing is to pay attention to its competent optimization.


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Technical optimization for SEO promotion in Yandex
Do not forget that the Russian search engine can simply exclude your project from ranking if it does not function correctly. The recommendations of experienced webmasters will help to avoid such a problem:

Your resource should have a clear internal structure. If even a search engine has difficulty navigating the site, then what about its visitors? Ideally, you should use the standard HTML format - the <A> tag. However, some sites prefer Flash or JavaScript technologies. In this situation, experts advise duplicating links in text format. Deep structure and strong page branching are typical reasons why a site takes a long time to index.

Organize competent management of the resource engine (CMS). If the scripts are configured incorrectly, this can provoke the appearance of unnecessary duplicates. In this case, the same page can acquire two different addresses when switching from different sections of the site.

Set up a correct "404" response for pages that are closed or no longer exist. Inexperienced masters make a typical mistake - they replace "404" pages with "200" placeholders. Yandex perceives the latter as existing. This significantly complicates the indexing of the main content.