Tools to Analyze Competitors' Website Content

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SEMrush

SEMrushThis service allows you to analyze competitor sites, traffic sources, and keywords that help competing resources to be promoted in search engines.

The service's reports are quite voluminous at&t email list and informative. They reflect:

Keyword that helps rank resources;

Distribution results in TOP;

Availability of mobile applications;

Main competitors;

Links;

Availability of video and media advertising, etc.

The service is paid - $10 or more per month.

SpyWords

SpyWordsSpyWords is used to analyze competitors' promotion in search engines and research contextual campaigns.

Contextual queries;

Advertisements (positions and texts);

Traffic data;

Budget information;

Search query information;

Information about positions in PS;

Snippets and page urls

Position dynamics

The service is paid - 1950 rubles or more per month.

Serpstat

SerpstatUsing the Serpstat service, you can analyze the content of a competitor's website from the perspective of using contextual advertising and determining their place in the search results of Yandex and Google systems.

Download a useful document on the topic:

Checklist: How to Achieve Your Goals in Negotiations with Clients
Serpstat can:

Conduct an analysis of queries that display the site in search results;

Show the site in the search engine, informing about changes;

Show the most important pages (from the point of view of their visibility by search engines);

Distribute key phrases by positions;

Show competing resources;

Compare domains.

The service is paid - $19 or more per month.

How often should you analyze your website content?
Assessing the positive impact of analyzing the entire resource or its individual page/publication, it is easy to explain the online popularity of these services. It is absolutely obvious that site content analysis is necessary for absolutely all resources striving for prosperity.

Naturally, one analysis will not be enough. After detecting problems and eliminating the first (obvious) errors and shortcomings, it is necessary to maintain the relevance and quality of publications. You choose the frequency of checking yourself: once every six months or once a year.

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Everything changes very quickly on the Internet: yesterday you were in the TOP-10 according to search queries, and today you are somewhere on the outskirts. Of course, not everything depends only on you, changes to search engine algorithms, installation of new filters and much more have an effect.

Therefore, to be prepared for such "small" troubles, you must have the maximum amount of information about your content. Naturally, the most accurate analysis of the site content is a rather labor-intensive process that requires certain skills and abilities. Not sure that you can handle it yourself? Trust the experts.

We hope that our article about business ideas will be useful to you. And if you have already decided on the direction of activity and are actively engaged in the development and promotion of your project, then we advise you to undergo a site audit to present a real picture of the capabilities of your resource.