Finding the right keywords is the most important part of your campaign and should be the first thing you do. TechNational 's Daniel Tannebaum explains that finding the right keywords takes time, which includes talking to the client, looking at the competition and existing AdWords campaigns, and regularly reviewing it for results.
Choosing keywords
Keywords are simply the phrases people type when searching on Google or Bing and can be just one or two words or even an entire question or phrase.
queries are unique due to the way the human mind works, there are often common words that appear in the search and creating a good list of 30-50 keywords or phrases to target is a good starting point.
On the one hand, we have the “short-tail keywords”, which are usually just one or two words, but have a huge search volume. For example, “credit cards”, “ electric boilers ” or “car insurance”. These words are very competitive, but if you get a high position you will get a lot of traffic and possibly income.
On the other hand, there are “long-tail keywords,” which consist luxembourg whatsapp number database of many words and are usually questions and phrases. For example, “a red formal dress in size 7” or “a 3-bedroom house with a garden near me.” Although phrases are more specific, they may not have as many people searching for them, but they may be easier to rank for and more likely to result in a sale.
When you're working for a client or for your own website, you can take the approach of doing a mix of short-tail and long-tail, or maybe just short-tail and go all-in on ranking for one big keyword. Or maybe you want to rank for thousands and thousands of phrases and generate traffic this way - all methods are viable.
Finding keywords using tools
There are numerous ways to find the list of keywords you should target, with the most well-known being the Ranktracker keyword finder . If you haven't used them before, consider using a free trial to get an idea.
First, the tools will show you everything you currently have (if anything) and this will be a good starting point. You may see some opportunities where you are already on page 2 or 3 and have the opportunity to progress.