Use an authoritative opinion

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Website personalization

In the "About the Company" section, tell about the history of the company, important milestones in its development, mission, plans. Attach photos from production or from the office, employees at work. Post a photo report after some event. In general, show your face.

It would seem that this is a small thing, but it will allow you to stand out among similar sites, giving a sense of a friendly atmosphere to your resource. And this will definitely appeal to both regular and potential clients and customers.

Add a "Reviews" section .

Oddly enough, many web resource owners do crypto email list not realize how easy it is for such a section to make a site effective. You can offer your visitors motivation in the form of additional bonuses for leaving positive reviews and comments.

Reviews can be diversified: in addition to the usual text formats, record an interview with a regular client who is ready to talk about his positive experience of working with you. This will give an excellent result.

The "Reviews" section needs to be approached creatively. The template "I liked everything" or "Good company, I recommend" have already become quite boring for users. But the opinions of professionals, presented as research articles, will arouse both trust and interest among potential clients.


Users often make decisions based on other people's opinions. That's why they will look for real reviews about a company before they start working with it. Social proof, in other words, the opinion of an authoritative person, an expert in this field, will inspire more trust.

Authoritative opinion on the site

If you decide to add expert opinions to your site, then format them as quotes, since first-person statements are better perceived by the user. And don't forget to add photos of the authors of such valuable opinions.