When they begin to learn from your knowledge or experience

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Even if you think that there are many people “doing the same thing”, that “there are already other videos on this topic that I can talk about”, the reality is that on the other side there will be someone who is interested in knowing what you know, from your context, which is always unique.

Your audience becomes your client , when they identify with your personality, your way of explaining, presenting, telling what you share.

That is why video is so important for conversion, especially for those who manage a personal brand.

In the video-post The psychology of video I explain it like this:

“With this type of video, you build rapport (psychological and emotional harmony) and also a certain relationship with the viewer.


Not only can people see your face, they can also hear jordan mobile database your voice, how you move and behave.

If people feel they know who is behind the product or service, they will be more likely to buy it.”

In this way, you will gain their trust and, unconsciously, their fears of buying your products or services will dissipate.

In my case, my videos and YouTube channel serve to demonstrate my knowledge and the results of the service I offer.

When a potential profitable client contacts me to quote my consulting services on online presence and video marketing strategies, my best portfolio is my channel with constant content and more than two hundred thousand subscribers.

YouTube promotion and sales strategies for a small business
When my business accounting and tax return service provider expressed concern that I had no clear marketing strategy for the new branches I was opening in Southern California, the first thing I recommended was YouTube videos.

It was clear that her business was growing but now she was going to need more than word-of-mouth and traditional printed flyers as the responsibility of having more locations and more employees required a strategy to reach more people.